2019 Session

Budget Amendments - SB1100 (Member Request)

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Chief Patron: Lewis
Co-Patron(s): Wagner
Additional Tourism Destination Marketing

Item 126 #4s

Item 126 #4s

First Year - FY2019 Second Year - FY2020
Commerce and Trade
Virginia Tourism Authority FY2019 $0 FY2020 $2,000,000 GF

Page 118, line 36, strike "$20,810,424" and insert "$22,810,424".


(This amendment would provide an increase of $2.0 million GF the second year to support additional tourism destination marketing for the areas of the Commonwealth negatively impacted by a loss of tourism-related visitation resulting from a statewide early school start date (before Labor Day). Additional funding would be used for: (i) broadcast and cable advertising in markets with post-Labor Day starts that are top sources of out-of-state visitation; (ii) Hulu targeted top-rated downloads of television shows trending; (iii) streaming services (e.g., Music, Google, Amazon, Slacker); (iv) targeted digital display ads and online video targeting; and (v) targeted social media.)