2019 Session

Budget Amendments - HB1700 (Member Request)

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Chief Patron: Stolle
Virginia Tourism Authority

Item 126 #4h

Item 126 #4h

First Year - FY2019 Second Year - FY2020
Commerce and Trade
Virginia Tourism Authority FY2019 $0 FY2020 $2,000,000 GF

Page 118, line 36, strike "$20,810,424" and insert "$22,810,424".

Page 120, after line 14, insert:

"N. Out of the amounts in this item, $2,000,000 the second year from the general fund is provided to support additional tourism destination marketing for the areas of the Commonwealth negatively impacted by a loss of tourism-related visitation resulting from a statewide early school start date that falls before the traditional Labor Day Monday of each calendar year. Such funding shall be used for the following: (i) broadcast and cable in markets with post-Labor Day Monday starts, and those markets that are the top sources of out-of-state visitation; (ii) Hulu targeted top-rated downloads of television shows trending; (iii) streaming services; (iv) targeted digital display ads and online video targeting; and (v) targeted social media."


(This amendment increases funding by $2,000,000 from the general find in the second year for the Virginia Tourism Authority to increase its marketing efforts on in targeted markets on behalf of specific regions of the Commonwealth.)