2012 Session

Budget Amendments - HB30 (Committee Approved)

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Wine Marketing and Advertising (language only)

Item 92 #1h

Item 92 #1h

Agriculture And Forestry
Agriculture and Consumer Services, Department of

Page 65, line 24, after "Board." insert:
"Out of the amounts provided in this paragraph, $100,000 the first year and $100,000 the second year from the general fund shall be provided to promote Virginia Wineries through a "See Virginia's Wineries" program, a public-private partnership managed by the Virginia Tourism Corporation to market Virginia's wineries.  The Virginia Association of Broadcasters shall provide a total of at least $300,000 in television and radio advertising value to promote Virginia's wineries in each fiscal year."

(This amendment directs $100,000 of the general fund amounts provided to the Virginia Wine Board to be used to undertake a public-private partnership with the Virginia Association of Broadcasters to achieve a 3:1 return on investments to advertise Virginia's wineries.)