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2026 Special Session I

Budget Amendments - HB30 (Conference Report)

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Cooperative Advertising Program for Childhood Immunizations

Item 286 #1c

Item 286 #1c

First Year - FY2027 Second Year - FY2028
Health and Human Resources
Department of Health FY2027 $75,000 FY2028 $75,000 GF

Language
Page 330, line 17, strike "$47,665,967" and insert "$47,740,967".
Page 330, line 17, strike "$46,232,620" and insert "$46,307,620".

Page 331, after line 47, insert:

"K. Out of this appropriation, $75,000 the first year and $75,000 the second year from the general fund shall be used to match funding from the Outdoors Advertising Association of Virginia (OAAV) for the purpose of initiating a public advertising campaign to promote childhood immunizations and other critical health issues. The Virginia Department of Health is authorized to enter into a contract with the OAAV, which shall include the leverage of OAAV matching funds equal to $225,000 each year and specific details on the type of advertising that will be used, the duration of the public advertising campaign, and the public health issues that will be covered in the campaign."



Explanation

(This amendment provides $75,000 from the general fund each year as the state match for $225,000 each year from the Outdoor Advertising Association of Virginia (OAAV) for the purpose of initiating a public advertising campaign to promote childhood immunizations and other critical health issues. The funds provided by the OAAV represent a 3-for-1 discount for different types of advertising: traditional billboards, poster signage, and digital billboards. Run times can vary depending on options selected by the Virginia Department of Health.)