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2020 Session

Budget Amendments - SB29 (Floor Approved)

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Marketing for the Children's Museum of Virginia's 40th Anniversary

Item 126 #1s

Item 126 #1s

First Year - FY2019 Second Year - FY2020
Commerce and Trade
Virginia Tourism Authority FY2019 $0 FY2020 $100,000 GF

Language
Page 27, line 2, strike "$21,235,424" and insert "$21,335,424".

Set out Item 126 from Chapter 854, 2019 Acts of Assembly, and after paragraph N. of Item 126, insert:


"O. Out of the amounts in this item, $100,000 the second year from the general fund is provided to the City of Portsmouth to support a marketing and promotional awareness campaign for the 40th anniversary of the Children's Museum of Virginia."



Explanation

(This amendment provides $100,000 the second year from the general fund to support a marketing and promotional awareness campaign for the 40th anniversary of the Children's Museum of Virginia. The campaign will be launched during the summer of 2020 and extend through the end of the year to leverage the museum's brand, build brand equity and enhance promotional offerings to a regional and national audience.)