2016 Session

Budget Amendments - SB30 (Member Request)

View Budget Item
View Budget Item amendments

Chief Patron: Chafin
Co-Patron(s): Carrico
Heart of Appalachia Tourism Authority

Item 129 #1s

Item 129 #1s

First Year - FY2017 Second Year - FY2018
Commerce and Trade
Virginia Tourism Authority FY2017 $100,000 FY2018 $100,000 GF

Page 97, line 22, strike "$22,196,335" and insert "$22,296,335".
Page 97, line 22, strike "$21,746,337" and insert "$21,846,337".

Page 98, after line 49, insert:

"M. Out of the amounts for Tourism Promotion shall be provided $100,000 the first year and $100,000 the second year from the general fund for the Heart of Appalachia Tourism Authority to: 1) implement a tourism destination vision plan, including a sustainable funding plan for each of the eight localities in the region; 2) partner with Spearhead Trails to implement a long term marketing strategy for the ATV/Equestrian trail head communities which include: St. Paul, Pocahontas, Buchanan County, Haysi, Pennington Gap, Coeburn, Dante, and Dungannan; 3) professional training for the tourism directors and industry to improve marketing strategies that increase visitation and spending; 4) Conduct an economic impact study to create a baseline to measure the economic growth of the ATV/Motorcycle campaigns; and, 5) conduct a visitor survey to gather data to create a visitor profile of demographic details, audience trends and target markets."


(This amendment would provide funding to implement the development of a Tourism Economic Growth Plan for the eight localities in the Coalfield Region of Planning District Commissions 1 and 2 (Lee, Scott, Wise, Dickenson, Russell, Buchannan, Tazewell, and the City of Norton). This request is based on Code of Va. § 15.1-1399.21 which authorizes the Tourism Develop Authority to formulate a tourism development agenda for each participating locality in the LENOWISCO and Cumberland Plateau Planning District Commissions.)