2002 Session

Budget Amendments - HB30 (Conference Report)

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Cooperative Advertising Program Report (language only)

Item 135 #11c

Item 135 #11c

Commerce And Trade
Virginia Tourism Authority

Page 87 after line 38, insert:
"5.  In allocating the available funding for the cooperative advertising program, the Virginia Tourism Authority shall develop a methodology for reviewing grant applications that ensures that the grant recipients' tourism marketing efforts are consistent with the state's tourism goals and mission.  Factors that the Authority shall consider in its methodology include a return on investment from each grant award as well as the overall statewide impact of the advertising program and an increase in length of stay at Virginia tourist destinations.  The Authority is directed to develop amended guidelines for allocating awards and consider input from the tourism industry in Virginia that includes representation from all geographical areas of the Commonwealth.  The Virginia Tourism Authority shall report to the Chairmen of the House Appropriations and Senate Finance Committee on its methodology, return on investment findings and amended guidelines by November 6, 2002."

(This amendment requires the Virginia Tourism Authority to report to the General Assembly on the methodology used to review grant applications and the economic benefits the Commonwealth derives from the tourism grants provided through the cooperative advertising grant program. The amendment also authorizes the Authority to amend its guidelines for allocating grant awards.)