Audit of Va Lottery Marketing Activities (language only)

Item 480 #1h

Language
Page 531, line 48, before "Out" insert "A.".
Page 532, after line 6, insert:
"B.1.  The Auditor of Public Accounts, as part of his annual audit of the State Lottery Department on fiscal compliance, shall conduct an internal analysis of expenditures made pursuant to efforts of the Virginia Lottery to market or provide information concerning the Virginia Lottery to the general public. Included in the audit the Auditor shall quantify the effectiveness of various marketing strategies and their impact on Lottery sales and revenue.    
2. The Auditor will also examine and assess past and present marketing analysis employed by the lottery that supports the Lottery of Virginia’s past and current information provision strategy and expenditures, including, but not limited to funds spent on print, radio, television, or internet advertising.  The Auditor of Public Accounts shall report to the General Assembly no later than December 1, 2009 the results of his findings."

Explanation
(This amendment requires the auditor of public accounts to include in his annual audit of the State Lottery Department an analysis of the effectiveness of the Department's advertising strategies and expenditures.)