2009 Session

Budget Amendments - HB1600 (Committee Approved)

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Tourism Promotion Funding

Item 130 #1h

Item 130 #1h

First Year - FY2009 Second Year - FY2010
Commerce And Trade
Virginia Tourism Authority FY2009 $0 FY2010 $3,000,000 GF

Page 123, line 8, strike "$14,469,330" and insert "$17,469,330".
Page 124, after line 41, insert:
"L. Out of the amounts for Tourist Promotion shall be provided $3,000,000 the second year from the general fund to expand targeted tourism promotion as follows:
1. $1,000,000 to expand radio and television advertising to promote tourism in the Commonwealth, of which $400,000 shall be matched by the Virginia Association of Broadcasters for an in-state radio and television campaign, and $600,000 of which shall be used to purchase media in the Washington, D.C. and Baltimore, Maryland markets;
2. $800,000 to expand electronic marketing of Virginia tourism and conduct major media events with travel industry partners and maintain Welcome Center operations;
3. $500,000 to support the micro-tourism leverage funds with Virginia tourism industry partners across the Commonwealth; and
4.  $700,000 to support film incentives."

(This amendment provides $3.0 million in the second year from the general fund to support the targeted expansion of tourism promotion in the Commonwealth. This $3.0 million investment is expected to leverage $13.15 million in private-sector expenditures and stimulate immediate economic activity across Virginia.)