2000 Session

Budget Amendments - SB30 (Conference Report)

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Tourism Marketing

Item 130 #5c

Item 130 #5c

First Year - FY2001 Second Year - FY2002
Commerce And Trade
Virginia Tourism Authority FY2001 ($650,000) FY2002 ($650,000) GF

Page 83, line 37, strike "$21,983,141" and insert "$21,333,141".
Page 83, line 37, strike "$21,686,356" and insert "$21,036,356".
Page 85, after line 47, insert:
"N.  The Virginia Tourism Authority shall report by December 1 of each year to the Chairmen of the Senate Finance and House Appropriations Committees on its core marketing and advertising programs.  The report shall include, but not be limited to, the goals, objectives and strategies of the Authority's marketing and advertising programs; the media used and dollars spent for advertising and the effectiveness and efficiencies of each; the events and sites the Authority markets including the location of these events by region; the financial relationships between the Authority and its public and private partners; and other such relevant information."

(This amendment reduces by $1.3 million new spending for the core marketing and advertising programs of the Virginia Tourism Authority. The Authority's base budget for advertising and marketing budget will increase by almost 50 percent in the 2000-2002 biennium.)