2023 Session

Budget Amendments - HB1400 (Member Request)

View Budget Item
View Budget Item amendments

Chief Patron: Krizek
Alcohol Education Campaign

Item 395 #1h

Item 395 #1h

First Year - FY2023 Second Year - FY2024
Public Safety and Homeland Security
Virginia Alcoholic Beverage Control Authority FY2023 $0 FY2024 $500,000 NGF

Page 482, line 32, strike "$26,841,337" and insert "$27,341,337".

Page 483, after line 8, insert:

"G. Included in the appropriation for this item is $500,000 the second year from the Enterprise Fund to support an alcohol education campaign to education Virginians on recommended consumption rates, binge drink, and crossover products."


(This amendment provides $500,000 from the nongeneral fund the second year for ABC to implement a multifaceted alcohol education campaign to educate Virginians aged 21 years old and older on recommended consumption rates, binge drinking, and crossover products. This will include traditional and digital media campaigns as well as training for Virginia ABC licensed retailers and alcohol distributors. Virginia ABC Communications, Education & Prevention, Law Enforcement, and Marketing divisions will develop and design campaign materials and training. $500,000 would be used for marketing and media placement to include television, radio, social media, website, online video, and print media.)