2023 Session

Budget Amendments - HB1400 (Member Request)

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Chief Patron: Morefield
VMI - Enrollment Management

Item 218 #1h

Item 218 #1h

First Year - FY2023 Second Year - FY2024
Education: Higher Education
Virginia Military Institute FY2023 $0 FY2024 $367,500 GF

Page 270, line 45, strike "$56,725,605" and insert "$57,093,105".


(This amendment requests funding to implement a Strategic Enrollment Management (SEM) framework that aligns with the institution's strategic vision, Institution design, and the urgent need to synchronize key enrollment management functions across the Institute including marketing, admissions, financial aid, and retention. An executive-level Assistant Superintendent for Strategic Enrollment Management is proposed to lead this effort. Additional staffing for the proposed office includes an enrollment management analysts/programmer, communications/social media director, retention manager and administrative support. VMI also proposes to realign core enrollment services functions under this proposed office to include admissions, financial aid, and marketing. While enrollment has declined at many colleges the "enrollment cliff" phenomenon has adversely and prematurely impacted VMI and will be addressed through the proposed enhance SEM initiative.)