2023 Session

Budget Amendments - HB1400 (Member Request)

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Chief Patron: Kilgore
Increase Visitors to the Carter Family Fold

Item 126 #3h

Item 126 #3h

First Year - FY2023 Second Year - FY2024
Commerce and Trade
Virginia Tourism Authority FY2023 $0 FY2024 $500,000 GF

Page 128, line 10, strike "$23,914,872" and insert "$24,414,872".

Page 128, after line 3, insert:

"Q. Out of this appropriation, $500,000 the second year from the general fund shall be used by the authority to develop a marketing and promotional campaign to engage more travelers to visit the Carter Family Fold, an American music institution since 1974. The authority will develop, create, and manage the campaign and may coordinate with existing regional marketing organizations and other state tourism agencies to maximize the economic impact of this campaign."


(This amendment provides $500,000 in fiscal year 2024 from the general fund for the Virginia Tourism Authority to develop a marketing campaign to increase visitation at the Carter Family Fold.)