134#6s (VTA) Advertising for Jamestown 2007. SB30 - Member Request

State Budget

2004 Session

Budget Amendments - SB30 (Member Request)

By Member » Item 134 #6s

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Chief Patron: Norment
Advertising for Jamestown 2007

Item 134 #6s

Item 134 #6s	First Year - FY2005	Second Year - FY2006
Commerce And Trade
Virginia Tourism Authority	FY2005 $1,000,000	FY2006 $3,000,000	GF

Language
Page 89, line 43, strike "$11,369,914" and insert "$12,369,914".
Page 89, line 43, strike "$11,370,098" and insert "$14,370,098".
Page 91, after line 12, insert:
"J. Out of Tourist Promotion shall be provided $1,000,000 the first year and $3,000,000 the second year from the general fund to promote the 400th anniversary of Jamestown and to stimulate tourism activity in Virginia. In order to leverage private funds, 50 percent of these funds shall be expended as part of a cooperative advertising program in concert with Virginia's Destination Marketing Organization administered by the Virginia Tourism Corporation. Before the monies can be expended a marketing plan, including strategies for investing in out-of-state publications and promotions as well as guidelines for the cooperative advertising program, shall be developed in cooperation with the Jamestown 2007 Steering Committee of the Jamestown-Yorktown Foundation."

Explanation
(This amendment provides $4.0 million of general fund support for marketing and advertising to ensure the economic success of the Jamestown 2007 Commemoration.)

Item 134

Item 134	First Year - FY2005	Second Year - FY2006
Tourist Promotion (53600)	$11,369,914	$11,370,098
Tourist Promotion Services (53607)	FY2005 $11,369,914	FY2006 $11,370,098
Fund Sources:
General	FY2005 $11,369,914	FY2006 $11,370,098

Authority: Title 2.2, Chapter 22, Article 8, Code of Virginia.

A.1. The Department of Transportation shall pay to the Virginia Tourism Authority $1,000,000 each year for continued operation of the Welcome Centers. The Department of Transportation shall fund maintenance at each facility based on the agreed-upon service levels contained in the Memorandum of Agreement between the Virginia Tourism Authority and the Department of Transportation.

2. To the extent necessary to fund the operations of the Welcome Centers, the Virginia Tourism Authority is authorized to collect fees paid by businesses for display space at the Welcome Centers.

B. Upon authorization of the Governor, the Virginia Tourism Authority may transfer funds appropriated to it by this act to a nonstock corporation.

C. Prior to July 1 of each fiscal year, the Virginia Tourism Authority shall provide to the Chairmen of the House Appropriations and Senate Finance Committees and the Director of the Department of Planning and Budget a report of its operating plan. Prior to September 1 of each fiscal year, the Authority shall provide to the Chairmen of the House Appropriations and Senate Finance Committees and the Director of the Department of Planning and Budget a detailed expenditure report and a listing of the salaries and bonuses for all Authority employees for the prior fiscal year. All three reports shall be prepared in the formats as previously approved by the Department of Planning and Budget.

D. The State Comptroller shall disburse the first and second year appropriations in twelve equal monthly installments. The Director of the Department of Planning and Budget may authorize an increase in disbursements for any month, not to exceed the total appropriation for the fiscal year, if such an advance is necessary to meet payment obligations.

E. Out of the amounts for Tourist Promotion shall be provided $150,000 the first year and $150,000 the second year from the general fund to the Virginia Foundation for the Humanities and Public Policy to develop African-American and other ethnic-American heritage trails in Virginia programs. Funds may be used to support research positions and to develop such programs, as well as to promote and market the programs.

F. Out of the amounts for Tourist Promotion shall be provided $150,000 the first year and $150,000 the second year from the general fund for the Tredegar National Civil War Center, a national comprehensive museum and education center in the City of Richmond.

G. The Virginia Tourism Authority shall report to the Governor and the Chairmen of the Senate Finance and House Appropriations Committees by October 1 of each year on the status of the plans to market and promote the events marking the 400th anniversary of the 1607 settlement at Jamestown. The report shall include, but not be limited to, discussions of the Authority’s plans with other state agencies, localities, public and private partnerships, and other collaborative efforts to promote commemorative events and activities.

H. Out of the amounts for Tourist Promotion shall be provided $150,000 the first year and $150,000 the second year from the general fund for a partnership leveraging program for outdoor resources tourism.

I. Out of this appropriation, the expenditure of $1,000,000 the first year and $1,000,000 the second year from the general fund to advertise and market the Jamestown 2007 commemoration and for a partnership leveraging program is contingent upon the passage into law of the provisions contained in Enactment Nos. 2, 3 and 5 of Part 5 of introduced House Bill 30/Senate Bill 30 of the 2004 Session.