2020 Special Session I

Budget Amendments - HB5005 (Member Request)

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Chief Patron: Hurst
Funding for COVID-19 Public Information Campaign (language only)

Item 479.10 #9h

Item 479.10 #9h

Central Appropriations
Central Appropriations


Page 204, after line 9, insert:

"E.1. The Governor is authorized to use the federal funds appropriated within this item to provide $10,000,000 in federal funding for the Virginia Department of Health and Department of Emergency Management to develop a multi-media, multi-lingual COVID-19 campaign that prioritizes getting COVID-19 information to at-risk communities and all residents of the Commonwealth. The campaign shall include the  use of all media channels available, with a focus on advertising in local Virginia media outlets, such as newspapers (print and digital versions) and local radio and television, ensuring that there is a focus on those that serve areas of the state with a significant high-risk populations. The Health Department shall work with the VA Press Association and the Virginia Association of Broadcasters to develop the campaign and shall use a portion of the public information campaign funds for non-traditional outreach, such as placing flyers in the breakfast and lunch kits that are still being served to school aged children around the state."


(This amendment authorizes the use of $10.0 million in federal COVID-19 relief funds to develop a public information campaign.)