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2020 Special Session I

Budget Amendments - HB5005 (Member Request)

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Chief Patron: Hurst
Funding for COVID-19 Public Information Campaign (language only)

Item 479.10 #9h

Item 479.10 #9h

Central Appropriations
Central Appropriations

Language

Page 204, after line 9, insert:

"E.1. The Governor is authorized to use the federal funds appropriated within this item to provide $10,000,000 in federal funding for the Virginia Department of Health and Department of Emergency Management to develop a multi-media, multi-lingual COVID-19 campaign that prioritizes getting COVID-19 information to at-risk communities and all residents of the Commonwealth. The campaign shall include the  use of all media channels available, with a focus on advertising in local Virginia media outlets, such as newspapers (print and digital versions) and local radio and television, ensuring that there is a focus on those that serve areas of the state with a significant high-risk populations. The Health Department shall work with the VA Press Association and the Virginia Association of Broadcasters to develop the campaign and shall use a portion of the public information campaign funds for non-traditional outreach, such as placing flyers in the breakfast and lunch kits that are still being served to school aged children around the state."



Explanation

(This amendment authorizes the use of $10.0 million in federal COVID-19 relief funds to develop a public information campaign.)